Our stories from Bol - Part 2
Tourists are returning to Bol
Beauties of Bol introduced through experiences of the locals
People from Bol are optimistic and radiate positivity on their guests, even though this tourist season is going through tough times. At the moment, they record 50% of last year’s holiday traffic. The highest number of visitors come from Germany, followed by Slovenians, Czechs, Croats and Austrians. They are enjoying their holidays on 58,950 m² of pebbly beaches located in this area. When we consider the current crisis tourism is facing, we are satisfied with the number of tourists that have decided to visit Bol.
Currently, we have twelve ferry daily lines connecting Split and Supetar, and one direct catamaran line connecting Split and Bol. Also, two direct weekly flights (on Tuesdays and Saturdays) operate between Zagreb and Brač. At the beginning of August, we plan to introduce a direct flight from Frankfurt to Brač that will operate until October 23. If the situation with coronavirus remains unchanged without any unwanted developments, we hope to accomplish 70% of last year’s holiday visits by the end of July. Furthermore, from July 24, we plan to introduce an additional, second direct catamaran line to Bol, stated the director of the Bol Tourist Board, Mr. Markito Marinković.
Locals have created a versatile tourist offer, and the unique and famous Zlatni rat beach is a gem thanks to which Bol is well known both in Croatia and worldwide. Also, following all epidemiological measures, this 500-meter long beach is one of a few places that can accommodate around 2500 swimmers. The full capacity of this beach is approx. 4000 visitors, but 40% of capacities are momentarily in use. This is one of the first European beaches that features its own bilingual web page http://zlatniratbol.com/ so that tourists can find more easily their way around this pebbly heaven more easily. Thanks to well-defined elements that enable simple navigation and search, this web page provides information related to the beach offer, a real-time weather forecast, service information, and also information about the entire tourist offer of the Bol area. So now, smartphone and internet users can simply and quickly acquire all necessary information. The IT agency Simplico from Osijek has developed this internet page following the most advanced technology and design trends.
Bol has so many beautiful and versatile things to offer. And the locals are always the best source of interesting and authentic stories. You can watch what they say about their town and its beauty through the visual extension of the Our stories of Bol campaign. Eleven attractive videos reveal the beauty of the Dragons Cave (Zmajeva špilja) or Vidova Gora and why they should be on the list of sights to visit; where to bike or have a go in adrenaline sports like windsurfing or kiting; or all about the world's famous Bol tennis tournament; cultural and historic monuments; where to find peace and serenity in olive orchards. The videos were filmed on attractive locations by a Doku Film director Filip Bašić, produced by Mihaela Reščić from Meritum komunikacije, the screenwriter Hana Klain, and filming coordinator Đurđa Eterović from Bol Tourist Board. Once again, this project of the Tourist Board of Bol emphasizes the importance of including the local community when designing and implementing promotional activities of our town. The authenticity of the campaign is what makes this winning combination so original and creative.